Making Saleable Clothing
Recently I had the opportunity to speak to an design class with a focus on dresses and advanced fabric at the University of Alberta about making their clothing saleable. With my 10+ years experience in high end retail and knowledge of the design process it was my pleasure to provide the fresh young faces with tips on how to keep the fashion engine running. Because without sales, you have no wind in your sails and no one is motivated or inspired in the doldrums.
I broke down my presentation into a few different categories that should help to create an understanding of who you are selling to and what each type of individual is looking for. This is made for the current Spring Summer 2012 trends but I have added some Resort 2013 trends as well as my predictions for Spring Summer 2013. With that in mind if you are a design student or a seasoned pro I hope this information helps to boost your sales and help your company profit. Keep Reading
Tags: How to create a saleable fashion line, Mary Katrantzou, Sarah Stevenson, Thomas Maier, Fall 2012
